Use validation research and the qual/quant combination to get validation but to also help the team move forward. You always want momentum and want the team to be able to keep going.

Use a platform that allows your team to ask follow-up questions and iterate as you learn.

While video is a primary tool for remote research, insight community platforms like Digsite can help you layer on even more capabilities to make remote research more effective than using video alone.

Within a Digsite Sprint community, you can recruit people over a few days and then drill down to smaller sub-groups and conduct live video interviews with them. You also have the opportunity to engage them after they share their video experience, which allows you to iterate and get additional feedback rapidly.

Unmoderated video works well for longer videos and for recording an entire experience. The participant records a video on their phone and then uploads it. 

At Digsite, we embed that capability into our platform along with automated video transcription and analysis. You can use a file-sharing system like Dropbox for the uploads if you are doing it on your own.

Unmoderated video is an effective way to capture consumer responses without having to be in a live session.

Video questions allow participants to share their experiences. Video questions work best when you are looking for a shorter response, typically 1-3 minutes in length.

Video widgets can be embedded into survey or qualitative platform, enabling you to ask a question via text or video, with the participant replying directly with a video response. If you embed a video question into a survey, make sure you allow people to opt-in to video and plan for a smaller subgroup of participants to complete it.