To understand the emotional context surrounding your consumers’ behaviors, consider online approaches where you can ask participants fill-in-the-blank style questions. Instead of asking a series of yes or no questions, having them tell a story can get richer feedback and deeper insights.
Posted In: Agile
Jill Meneilley has 20+ years of experience helping brands solve business challenges with market research, including leading the Ben & Jerry’s Global Insight team for nine years. She is passionate about uncovering deeper truths through consumer conversations, and brings a strategic perspective to qualitative analysis from her time on the client side. She is the founder of Mobius Solution Lab and has completed online qualitative research studies with thousands of participants.
