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Tip 28: Combine Online Communities with Video

While video is a primary tool for remote research, insight community platforms like Digsite can help you layer on even more capabilities to make remote research more effective than using video alone.

Within a Digsite Sprint community, you can recruit people over a few days and then drill down to smaller sub-groups and conduct live video interviews with them. You also have the opportunity to engage them after they share their video experience, which allows you to iterate and get additional feedback rapidly.

 

Posted In: Agile

Monika Rogers

Monika Rogers

Monika Rogers is the CEO and Co-founder of Digsite. She has more than 20 years of marketing, innovation and market research experience, including positions at General Mills, Pillsbury and the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison.

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