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Tip 9: Combine Technology and Expert Support

Being agile doesn’t mean you have to do everything yourself or have a full DIY solution. Being agile means embracing technology that can help you work smarter and faster. When you’re using new tool, rely on their tech experts to help you translate that tool into your work instead of thinking you must learn it all on your own.

Tools like Digsite combine technology and expert support together, enabling you to achieve the speed you need to focus on the insights you need to accelerate your innovation efforts. Having the right support can help you make the transition to agile research.


Posted In: Agile

Karon Kiffel

Karon Kiffel

Karon is an accomplished marketing research professional with over 20 years of experience managing consumer research programs for brands such as Ziploc, Kleenex, AXE Body Spray, Foster's Beer, Gardetto’s and OFF! Insect Repellents. Her professional background includes Consumer Insights roles at Fortune 500 Consumer Packaged Goods Manufacturers including Unilever, S.C. Johnson & Son, Inc. Miller Brewing Company and Kimberly-Clark, which have added breadth and depth to her portfolio of experience.

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