Agile research works best when you can capture emotions, context, and attitudes. But that doesn’t need to happen face to face. Short unmoderated videos are particularly useful to share emotional reactions show specific situations or issues. You can also have consumers capture shopping or usage experiences. Agile research platforms offer automated video transcription and text to clip reel analysis tools, making it faster and easier than ever to analyze video results and share findings.
Jill Meneilley
Jill Meneilley has 20+ years of experience helping brands solve business challenges with market research, including leading the Ben & Jerry’s Global Insight team for nine years. She is passionate about uncovering deeper truths through consumer conversations, and brings a strategic perspective to qualitative analysis from her time on the client side. She is the founder of Mobius Solution Lab and has completed online qualitative research studies with thousands of participants.
