When showing your stimulus to participants, consider giving the participant a fixed number of seconds to respond or provide information. By putting a timer on their response, you will get insight into immediate, gut reactions of your participants.
Joyce E. Borthwick
Joyce has deep expertise in B2C and B2B consumer/customer and market insights, driving research strategies and analysis to help create practical, impactful marketing initiatives. She is experienced across a broad array of industries including consumer branded goods (FMCG/CPG), manufacturing, financial services, and higher education.
