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Tip 35: Consider Asynchronous Video as Opposed to Live Video

If you’re looking to improve the speed of your research, you should consider a platform that offers a community format in which participants record videos to respond to questions you pose as opposed to scheduling full video interviews.

A community format will speed up the process of collecting insights because participants can record as soon as it is convenient for them, you can see results in real time, and with features like automated transcriptions, the analysis is faster and easier than ever before.

 

Posted In: Agile

Jill Meneilley

Jill Meneilley

Jill Meneilley ​has 20+ years of experience helping brands solve business challenges with market research, including leading the Ben & Jerry’s Global Insight team for nine years. She is passionate about uncovering deeper truths through consumer conversations, and brings a strategic perspective to qualitative analysis from her time on the client side. She is the founder of Mobius Solution Lab and has completed online qualitative research studies with thousands of participants.

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