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Tip 30: Consider Shipping Products to Participants

If you’re looking to test a product or get feedback on packaging, consider shipping the product or stimuli to their home instead of asking participants to go to the store or a facility to pick it up. You can even ship them a competitive product to get their reaction to it.

Use unmoderated video to have participants record the unboxing experience or to upload videos of them interacting with the packaging or product.

 

Posted In: Agile

Jill Meneilley

Jill Meneilley

Jill Meneilley ​has 20+ years of experience helping brands solve business challenges with market research, including leading the Ben & Jerry’s Global Insight team for nine years. She is passionate about uncovering deeper truths through consumer conversations, and brings a strategic perspective to qualitative analysis from her time on the client side. She is the founder of Mobius Solution Lab and has completed online qualitative research studies with thousands of participants.

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