Digsite Agile Research Tips

Tip 30: Consider Shipping Products to Participants

Written by Jill Meneilley | Jun 8, 2020 5:39:08 PM

If you’re looking to test a product or get feedback on packaging, consider shipping the product or stimuli to their home instead of asking participants to go to the store or a facility to pick it up. You can even ship them a competitive product to get their reaction to it.

Use unmoderated video to have participants record the unboxing experience or to upload videos of them interacting with the packaging or product.