The last thing you want is to conduct research, share the results with your team and then have them disregard the results because they weren’t a part of the process. To avoid this outcome, get the people who will use the research results involved in the process early on.

Start by picking a few people who will be part of the design, development and decision-making process (e.g., a product manager, a researcher and a designer). While you definitely want to build a cross-functional team, but be careful to avoid putting too many people on it. Aim to create a small group of between four and eight people.