Unmoderated video is an effective way to capture consumer responses without having to be in a live session.

Video questions allow participants to share their experiences. Video questions work best when you are looking for a shorter response, typically 1-3 minutes in length.

Video widgets can be embedded into survey or qualitative platform, enabling you to ask a question via text or video, with the participant replying directly with a video response. If you embed a video question into a survey, make sure you allow people to opt-in to video and plan for a smaller subgroup of participants to complete it.