Don’t just talk about products. Making participants physically do something that helps them remember the context of how they would interact with your solution opens up parts of the memory that would otherwise stay dormant. Some people have a hard time talking about things in the abstract. Give research participants a physical task to do to spark their imagination and encourage more detailed feedback.

For example, Digsite offers behavioral testing on social media sites like Facebook and Instagram.  Compare concepts, headlines, claims and more by seeing how many people click as well as how many provide their email for more info.  Then bring them into a Digsite community to drill deeper into the why’s.