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Tip 25: Incorporate Live, Moderated Video into Your Research

Live video interviews provide many of the same benefits of in-person interviews, with the additional ability to flex between group and one-on-one interactions.

For live video interviews, use a consumer-friendly video platform like Zoom for a seamless research experience on mobile devices and laptops. Insights platforms like Digsite combine Zoom capabilities with recruiting, automated scheduling and rewards to take the hassle out of video research.

 

Posted In: Agile

Monika Rogers

Monika Rogers

Monika Rogers is the CEO and Co-founder of Digsite. She has more than 20 years of marketing, innovation and market research experience, including positions at General Mills, Pillsbury and the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison.

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