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Tip 40: Incorporate the Seven Universal Facial Emotions

There are seven universal emotions, each with their own unique and distinctive facial expressions. Those emotions are: happiness, sadness, fear, disgust, anger, contempt and surprise.

universal emotions

Show participants a graphic that represents the 7 emotions, whether it be with emojis or pictures, and have them pick the emotion that best represents their experiences and have them talk about what it means to them.

 

Posted In: Agile

Joyce E. Borthwick

Joyce E. Borthwick

Joyce has deep expertise in B2C and B2B consumer/customer and market insights, driving research strategies and analysis to help create practical, impactful marketing initiatives. She is experienced across a broad array of industries including consumer branded goods (FMCG/CPG), manufacturing, financial services, and higher education.

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