Digsite Agile Research Tips

Tip 40: Incorporate the Seven Universal Facial Emotions

Written by Joyce E. Borthwick | Aug 24, 2020 3:32:00 PM

There are seven universal emotions, each with their own unique and distinctive facial expressions. Those emotions are: happiness, sadness, fear, disgust, anger, contempt and surprise.

Show participants a graphic that represents the 7 emotions, whether it be with emojis or pictures, and have them pick the emotion that best represents their experiences and have them talk about what it means to them.