Research has found that more and more customers—and members of the younger generations in particular—wish that companies would communicate with them via text message more often. Use an agile approach with text-based reminders to increase speed and engagement in your research. You’ll also want to be sure to use text messaging in conjunction with email to get better engagement.

Using embedded SMS capabilities, Digsite is able to invite participants to research studies, notify them of new activities and to ask them follow-up questions.