Unmoderated video works well for longer videos and for recording an entire experience. The participant records a video on their phone and then uploads it. 

At Digsite, we embed that capability into our platform along with automated video transcription and analysis. You can use a file-sharing system like Dropbox for the uploads if you are doing it on your own.

Unmoderated video is an effective way to capture consumer responses without having to be in a live session.

Video questions allow participants to share their experiences. Video questions work best when you are looking for a shorter response, typically 1-3 minutes in length.

Video widgets can be embedded into survey or qualitative platform, enabling you to ask a question via text or video, with the participant replying directly with a video response. If you embed a video question into a survey, make sure you allow people to opt-in to video and plan for a smaller subgroup of participants to complete it.

Live video interviews provide many of the same benefits of in-person interviews, with the additional ability to flex between group and one-on-one interactions.

For live video interviews, use a consumer-friendly video platform like Zoom for a seamless research experience on mobile devices and laptops. Insights platforms like Digsite combine Zoom capabilities with recruiting, automated scheduling and rewards to take the hassle out of video research.

Before you begin your research study, make sure you pretest your concept with someone not involved in creating it. Ensure they can envision or experience your solution and answer the questions you are asking so you get rich insights that can inform your decisions.   

If there are questions about whether people will understand your concept, use qualitative approaches to build iteration into the research process. That way you can get insights from consumers earlier and learn as you go. 

Simultaneously plan your timeline for concept creation and your research study so everyone involved is clear on how those things line up.  

Understand upfront who is involved in creating stimulus, and the level of finish the team expects, so you're not slowed down in the stimulus creation process.