Tip 32: Set up a Virtual Show-and-Tell to Replace In-Person Research

Regardless of whether you are using live or unmoderated video, online qualitative research enables you to share concepts, photos, ads, and more, as well as have participants share their screen and demonstrate their behaviors. Use an online qual platform to set up a virtual show-and-tell to replace traditional in-person research that would have typically been done in a facility.

Posted In: Agile

Jill Meneilley

Jill Meneilley has 20+ years of experience helping brands solve business challenges with market research, including leading the Ben & Jerry’s Global Insight team for nine years. She is passionate about uncovering deeper truths through consumer conversations, and brings a strategic perspective to qualitative analysis from her time on the client side. She is the founder of Mobius Solution Lab and has completed online qualitative research studies with thousands of participants.

Tip 32: Set up a Virtual Show-and-Tell to Replace In-Person Research

Jill Meneilley

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