When doing research, it’s tempting to throw every question you have into your research study. But if you want to iterate quickly, it’s important to focus on the most important questions first. Simplifying questions doesn’t mean getting less learning, it means getting insights that are more precise, focused, and accurate.

The way that you ask questions can also help you get better results. Using tools that allow a mix of structured and unstructured questions plus live or asynchronous video responses can improve the speed and quality of your analysis.