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Tip 33: Simplify Your Screening Criteria

When thinking of ways to simplify your screening questions, make sure to think through the behaviors you want people to exhibit so you can recruit based on actual behaviors, rather than just attitudes or attributes. You can also simplify your typing tools into just one or two statements instead of taking your participants through a full typing tool.

With simplified screening criteria and access to a qualitative-specific online panel, you can recruit high quality participants, overnight.

 

Posted In: Agile

Jill Meneilley

Jill Meneilley

Jill Meneilley ​has 20+ years of experience helping brands solve business challenges with market research, including leading the Ben & Jerry’s Global Insight team for nine years. She is passionate about uncovering deeper truths through consumer conversations, and brings a strategic perspective to qualitative analysis from her time on the client side. She is the founder of Mobius Solution Lab and has completed online qualitative research studies with thousands of participants.

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