Use validation research and the qual/quant combination to get validation but to also help the team move forward. You always want momentum and want the team to be able to keep going.
Monika Rogers
Monika Rogers is the CEO and Co-founder of Digsite. She has more than 20 years of marketing, innovation and market research experience, including positions at General Mills, Pillsbury and the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison.
