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Tip 5. Team Iteration Work Sessions

When you're designing your research study, consider how to build and learn simultaneously. If you schedule time during your research for your team to gather and review initial results, you can quickly build or revise stimuli to share back with research participants. This approach offers the value of two phases of research built into one.

Agile research platforms like Digsite have instant reporting to collect and share key charts, quotes, photos and video. 

SmartReporting Example-2

Iteration Work Sessions help teams move faster and reduce rework later in the development cycle. 


Posted In: Agile

Amy Elkes

Amy Elkes

Amy has over 10 years of experience in consumer marketing and insights, and holds a MBA from Georgetown University. After a career as a brand manager and consumer research specialist in the CPG industry, Amy became an independent marketing consultant. In her current role, Amy has conducted both qualitative and quantitative research for a wide variety of companies in industries including food and beverage, nutrition, travel, and education

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