The intent of agile is to learn as you build solutions with your consumers. But if you're always solely focused on what to test and not how it all works together, it can slow the project down. You don’t always need to show participants something “perfect” to get their feedback. If you don’t have pictures or stimulus - have consumers build solutions that help you see and understand what is important to them.
Whitney Snow
Whitney Snow is a classically trained consumer and market research professional who is able to draw on her eclectic mix of science, entrepreneurship, consulting, and design. This unusual intersection has allowed her passions to flourish — whether it is unearthing hidden consumer desires, creating a meaningful business strategy for a brand or building creative sessions with her clients. Her time in boardrooms and in the field has provided her with 14 years of experience with fast-paced teams where impact, creativity, and storytelling are paramount.
