When doing research, it’s tempting for the team to collect all of the questions they have and try to put it into the research study. Instead, start with a smaller scope of a few questions that will have the biggest impact on your direction. Those answers often change the team’s direction and inform a new set of questions you hadn’t anticipated. This approach also tends to speed up development, as the smaller scope study can be completed more quickly and affordably.
The earlier in the process you resolve shortcomings, the faster you’ll be able to bring a well-received product to market. And, planning smaller scope in your initial test will give you the budget to iterate as you learn.