When testing a new product or concept, it’s important that you understand what you’re offering, what feels new, and what people are already familiar with. Make sure to focus new features as well as what’s familiar and comfortable so you can ensure your concept can be internalized by consumers.

Using pre-designed guides for specific project types can be a good starting point for lean and agile teams. Consider choosing a research platform that provides expertly designed templates for common applications such as positioning, ad testing, product concept, packaging, or shopping.

If you’re looking to improve the speed of your research, you should consider a platform that offers a community format in which participants record videos to respond to questions you pose as opposed to scheduling full video interviews.

A community format will speed up the process of collecting insights because participants can record as soon as it is convenient for them, you can see results in real time, and with features like automated transcriptions, the analysis is faster and easier than ever before.

Use a research platform that has instant reporting capabilities that let you see reporting as you go. Features like a backroom for moderators or instant reporting enable your entire team to collaborate throughout the research process, allowing you to share interim findings quickly and easily inside and outside of the platform.

When thinking of ways to simplify your screening questions, make sure to think through the behaviors you want people to exhibit so you can recruit based on actual behaviors, rather than just attitudes or attributes. You can also simplify your typing tools into just one or two statements instead of taking your participants through a full typing tool.

With simplified screening criteria and access to a qualitative-specific online panel, you can recruit high quality participants, overnight.