Use a solution that gives your team instant dashboard access and lets them see results as they are coming in. This allows them to make decisions or review information on a daily basis, as opposed to having to wait until the end of the study.
Monika Rogers is the CEO and Co-founder of Digsite. She has more than 20 years of marketing, innovation and market research experience, including positions at General Mills, Pillsbury and the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison.