One way to incorporate iteration into your research is to have participants post responses privately, and then have them to view others responses and "like" and comment their favorites. While one person’s experience might not have been top of mind for others, encouraging “likes” and comments helps you get a more accurate view of consumers shared beliefs and experiences, as well as unique experiences that others might be interested in.
Amy Elkes
Amy has over 10 years of experience in consumer marketing and insights, and holds a MBA from Georgetown University. After a career as a brand manager and consumer research specialist in the CPG industry, Amy became an independent marketing consultant. In her current role, Amy has conducted both qualitative and quantitative research for a wide variety of companies in industries including food and beverage, nutrition, travel, and education
