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Tip 36: Use Pre-Designed Guides

Using pre-designed guides for specific project types can be a good starting point for lean and agile teams. Consider choosing a research platform that provides expertly designed templates for common applications such as positioning, ad testing, product concept, packaging, or shopping.

 

Posted In: Agile

Jill Meneilley

Jill Meneilley

Jill Meneilley ​has 20+ years of experience helping brands solve business challenges with market research, including leading the Ben & Jerry’s Global Insight team for nine years. She is passionate about uncovering deeper truths through consumer conversations, and brings a strategic perspective to qualitative analysis from her time on the client side. She is the founder of Mobius Solution Lab and has completed online qualitative research studies with thousands of participants.

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