You’ve got some important decisions to make about your products or services. But before you forge ahead, you want to make sure you really understand what makes the most sense for the people who make or break your business; your customers. The questions you have can’t be answered by checking a few boxes. You need in-depth answers to know how they are using your products currently, what features or benefits they really value, and how you can optimize your offering to gain their loyalty.

The buying habits of moms are of critical importance for a $66 billion baby care industry. An online qualitative research study reveals the nuances of why mothers buy and how they buy. Their top priority: Quality that they can see -- in-person and off-line.  

Qualtrics has teamed up with Digsite! Now you can move seamlessly between quantitative methods and qualitative methods all in one study, giving you the best of both worlds. 

Being a smaller manufacturer in a big ocean of established competitors makes it difficult to get the attention of major retailers. Proper preparation with consumer-validated concepts can go a long way to “wowing” retailers and place your business on their radar.

Is quantitative research in trouble? With response rates on the decline, its effectiveness is on the wane. However, there are complementary qualitative approaches that can make your research more robust and meaningful.

Who are the Millennials? Many marketers think they know Gen Y inside and out, but it turns out their assumptions about what drives this consumer group are missing the mark. This qualitative research report reveals how Millennials think - and more importantly - how they buy.