Successful innovation requires more than just inventive brainstorming. It demands systematic thinking and a box filled with tools and techniques. To create new product opportunities with strategic intent, try a proven, step-by-step approach to innovation.

If you are literally the entire in-house UX research team at your organization, stop thinking of your limited resources and start discovering a plethora of inexpensive online tools to complement your work. Yes, affordable UX methods are available to you now to integrate into your organization, so you can provide value to your product development, marketing and engagement efforts of your organization.

When educational publisher Nationwide Learning wanted to get to know their teacher customers better, they turned to an iterative research approach that was as forward-thinking and robust as the learning process itself. They turned to voice of the customer (VoC) research via online communities.

Online Voice of the Customer (VoC) qualitative research is known for giving brands an inside view of end-user perceptions. But there’s another bonus of VoC research. Just by virtue of implementing a VoC program, and listening to the customer’s voice, you create an opportunity to listen to the internal voice of your own company.

The best way to get some “innovation insurance?” Invite your customer to the product development team. Voice of customer online research communities can be a great resource for generating new ideas and validating them at the same time.

Much of the emphasis with Voice of Customer revolves around big data. But without small data insights, you can’t unleash the full power of big data. Discover how Blue Cross combines the two for effective and impactful results.