Online communities are producing some exceptional qualitative market research results. But how can you convince marketers to follow your recommendations and use this powerful tool? Here are six ways marketers can benefit from online community research.

Moderators tend to have their favorite ways to conduct online qualitative research. But do these strategies differ depending on the demographics of your online participants? They should. Here are the best approaches to use for certain online audiences.

From focus groups and surveys to mobile apps and online communities, it can be a challenge to find one market research tool that’s a perfect fit for your project. But here are three examples of how multimodal research helped generate positive results for these online communities.

Retaining participants in an online community can be challenging, even for the most talented moderator. Online communities, unlike focus groups, do not exactly allow you to clap or use your face-to-face charm to keep people participating.  So what’s the secret? One key principle, and seven smart tips, provide the answer.

Is it time to expand your qualitative research toolbox? Considering the escalating market research demands placed on moderators, you really don’t have a choice. But how do you choose between online, in-person, or a combination of both? Size up the situation, and you’ll find the tool that fits.

If you just looked at the sheer volume of mentions in marketing and business publications, you’d think that consumer insights are all about data science and analytics. Talk of Big Data abounds. (Never mind that Big Data was crowned the “Most Confusing Tech Buzzword of the Decade” so far according to The Global Language Monitor.)