Today’s high-performing marketing teams quickly and affordably respond to changing marketplace conditions. They also test early and often, and they're rewarded with accurate, actionable, and affordable insights – the holy grail of research. Here's how they do it without breaking the bank.

If you’re a marketer, you know the critical value of getting customer input, but you’re stretched for time and resources. Instead of merely looking to the past, you need to build for the future. To do that, you’ll need “actionable insights” from your marketing research.

Technology has changed the way we go to market with products and services. It has also expanded our options for gathering market data. However, it has not necessarily made it easier to uncover insights that impact marketer’s decisions, especially given tighter time frames and budgets. Iterative Insights codifies a set of practices that more and more marketers are using to address these challenges. If your company is pushing for innovative research methods to quickly deliver insightful research at a low cost, Iterative Insights is what you are looking for. 

Recent industry blog posts lament that research has become a commodity and qualitative is on its last gasp. I agree that some research practices are being commoditized by online, mobile and big-data research approaches. But I actually believe that these tools will create strong growth in qualitative research in the next 5 years.

We’ve all heard a lot about big data for market insights. (We even talked about it in an earlier blog post.) But looking at the newly released Fall 2014 Greenbook GRIT report, one big insight stood out that makes it clear that big data is far from the only answer.  The fastest growing segment in that report was the growth of in-person qualitative research.  That’s right!