We are now many months into our new reality of sheltering in place and social distancing during the COVID-19 crisis. How are consumer shopping and purchasing behavior evolving, and more importantly what behaviors are likely to "stick"? As an online qualitative technology solution, we used our platform to conduct rapid, in-context qualitative research to help brands build a deeper understanding of how they can strategically adjust products and messaging to meet changing consumer needs.

Business – and the world – have changed rapidly due to the onset and spread of COVID-19. As companies worldwide consider how to operate in an environment of social distancing and remote teams, it’s no surprise that we are seeing an increased demand for online research. Companies can’t conduct in-person research or focus groups right now and need an alternative. Online qualitative research is a great one.

Do you need to conduct research in the coming weeks or months? What should you consider? What are participants saying and how are they responding?

Today’s leading organizations are increasingly employing agile approaches to developing new marketing programs, product or service innovations and customer experiences. By leveraging agile market research methods, your organization is able to simultaneously design, test and build new solutions before going to market. This approach speeds time to market, while still ensuring your go-to-market strategy fits with consumers’ lifestyles, situations and needs.

Agile research is transforming everything from product development and packaging to website design and advertising in general.

Smart organizations understand that—if they want to stick around for the foreseeable future—they need to innovate. It’s that simple.