Funny How Things Turn Out…
Digsite started as an approach to help my clients get the answers they needed, at a price they could afford, and in a timeframe that worked for them. What seemed like a simple, straightforward concept turned into a big idea.
The old standards – in-person interviews and focus groups – are expensive and time consuming. So, I started experimenting with private groups on Facebook. This started out as a great way to engage customers, but lack of privacy and control over data limited customer applications. Enterprise Social Software and Market Research Online Communities offered privacy, but were aimed at big companies with IT experts at their beck and call, not at a small brand consulting firm or your typical marketer.
The next thing I know, I’m developing software. Since programming isn’t my core competency, I pulled together a team with the expertise to do it with me. I knew we could build something better, something that could give marketers and researchers the genuine insights and ongoing dialogue they sought from their audiences. And I wanted a participant experience that was fun and engaging, something more akin to talking with friends on Facebook. The result is Digsite.
I hope you’ll take a look at Digsite and let me know what you think. Connect with me on LinkedIn or just pop your comments in below. We’ve got an exciting journey ahead. Hope you’ll join us!
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