Agile is the new buzzword for companies big and small that are looking to respond faster to the market with more customer-centric solutions. But agile isn’t something you hire out or buy off the shelf, it is a set of principles you tailor to your team.

Today’s most effective marketing and insights leaders are empowering their teams to solve really challenging business problems without getting bogged down in process. Learn how your team can be more agile—including modern tools that can help drive team collaboration, rapid iteration and ultimately faster time to market.

I recently had the pleasure of co-presenting with Pella’s Consumer & Market Insights Manager, Mark Hetrick, at the Insights Association Corporate Researchers Conference. We shared a case study on how Pella made the organizational shift to agile insights to increase the speed and quality of new product and marketing initiatives.

Getting your business to the next level starts with agile research. This approach enables you to design, build and iterate better products and services quickly and deliver the best customer experiences possible in every interaction.

The fastest growing organizations today are using agile approaches to consumer feedback in order to get to market faster with better ideas. These approaches offer opportunities for marketing, innovation and market research teams to create positive change. Whether you are working to bring change to your organization, or you are being disrupted by your organizations need for speed, this blog will help you with concrete examples and recommendations. 

Effective online research techniques are changing drastically thanks to the evolution of technology and the power it affords today’s agencies, brand managers, and product developers—as well as the way it enables consumers to easily connect with brands.