Does this sound familiar?  Your team asks for a research study to evaluate some new products, features, services, ad campaigns, and the like. The research results weren’t what the team expected, and you even uncovered some new issues or maybe some opportunities.  When you present the results back to the team they seem interested in the findings. But ultimately the research isn’t acted upon. 

In recent years, I’ve seen a ton of startups grow from nothing into unicorns practically overnight. Increasingly, larger organizations are doing everything they can to capture that startup magic—including building teams that are Lean and Agile.

If you’re a marketer, you know the critical value of getting customer input, but you’re stretched for time and resources. Instead of merely looking to the past, you need to build for the future. To do that, you’ll need “actionable insights” from your marketing research.

Technology has changed the way we go to market with products and services. It has also expanded our options for gathering market data. However, it has not necessarily made it easier to uncover insights that impact marketer’s decisions, especially given tighter time frames and budgets. Iterative Insights codifies a set of practices that more and more marketers are using to address these challenges. If your company is pushing for innovative research methods to quickly deliver insightful research at a low cost, Iterative Insights is what you are looking for. 

Perfecting the ideal college recruitment ad is an important initiative for a university. Schools aim to create ads that are relatable, exciting, and that represent the university in a positive light. However, once ads have been running for a while, it is important to make sure they are still representative of the university and fit the style preferences for future college students.