Back-to-school shopping isn’t just about price and coupons -- it’s an important time for family bonding. New back-to-school marketing research reveals why and how retailers can leverage this annual event as a memorable family experience.

We recently conducted research that revealed why and how moms make their purchasing decisions. In this post, experts at marketing-to-moms shared both their reactions to the study as well as resources that can help marketers reach moms in smart and effective ways.

The buying habits of moms are of critical importance for a $66 billion baby care industry. An online qualitative research study reveals the nuances of why mothers buy and how they buy. Their top priority: Quality that they can see -- in-person and off-line.