In this on-demand webcast, Digsite CEO Monika Wingate discusses how Dannon worked with Digsite to implement an agile approach for doing brand and concept optimization using online qualitative research, highlighting:
- How to get quick but in-depth input to optimize branding, concepts or products.
- Ideas for making your research flexible and responsive so you can adapt or extend as needed to get results.
- Creative, agile approaches to doing digital qualitative
Monika Wingate has spent her 20-year career developing innovative approaches to market research. She's done it within leading companies like General Mills, for small and mid-sized companies through her own branding agency, and as CEO and co-founder of Digsite.
