Organic Valley
How Organic Valley Used Consumer Insights To Optimize Packaging Designs
Challenge:
Organic Valley needed to narrow in on final packaging design for one of their on-the-go breakfast drinks. The team had their own differing internal ideas about which of their packaging designs would best resonate with their target audience.
Solution:
Organic Valley turned to Digsite 1-Day Sprints for a quick, efficient and cost-effective way to gather feedback from their target audience. The team set out to validate their thoughts by asking a group of their consumers about their packaging designs.
Results:
Download the full case study to see the project methodology, complete with specific activities, and key research findings and implications.
