About Digsite
Digsite’s iterative, consumer insights platform lets you quickly bring together the targeted consumers you need into an on-demand community. You can engage with your audience, using discussions, surveys, whiteboards, voting, images, video and more. Digsite communities are agile, allowing you to learn from your participants, adjust your activities or input based on that learning, and go back to them with smarter questions. Use Digsite Sprints to optimize product concepts, refine your messaging, understand consumer preferences and much more.
About Voxpopme
Voxpopme is the world’s #1 video insight platform with an impressive global client list of brands and agencies. They help businesses and brands see the people behind the data to drive real customer-centric decision-making. Voxpopme’s unique technology lets clients capture customer videos at speed, analyse at scale, and share with ease. With Voxpopme, every data point used to make decisions can be backed up by the real human story.
Benefits of Voxpopme + Digsite
The integration of Voxpopme and Digsite allows customers to incorporate video feedback and analysis into their Digsite Video Sprint communities, getting informative and actionable video insights in as little as 24 hours. Brands can micro-target and recruit participants through Digsite SocialFind Recruiting, collect and share Voxpopme video showreels to complement Digsite qualitative research, and download Digsite SmartReports with combined findings. The result is a fast and agile 360-degree view of consumer needs that better informs marketing, customer experience, and innovation teams.
Top applications for Voxpopme + Digsite
1. Capture customer experience feedback on video and see the behavior before you engage in a deeper discussion.
2. Optimize brand positioning by having your target customer “sell” your brand on video, before drilling deeper into positioning concepts.
3. Test new product concepts, TV ads or positioning statements and capture initial interpretation of what the concept communicated in their own words before drilling deeper what’s working and what’s not.
4. Obtain in-the-moment product and shopping feedback from community members through self-guided shop-alongs or live in-home usage testing that complement more detailed surveys or usage diaries.
